ProCredit Bank is a development-oriented full-service bank. We offer excellent customer service and a wide range of banking products. In our credit operations, we focus on lending to very small, small and medium-sized enterprises, as we are convinced that these businesses create the largest ... Read more
ProCredit Bank is a development-oriented full-service bank. We offer excellent customer service and a wide range of banking products. In our credit operations, we focus on lending to very small, small and medium-sized enterprises, as we are convinced that these businesses create the largest number of jobs and make a vital contribution to the economies in which they operate.
Unlike other banks, our bank does not promote consumer loans. Instead we focus on responsible banking, by building a savings culture and long-term partnerships with our customers.
Our shareholders expect a sustainable return on investment, but are not primarily interested in short-term profit maximisation. We invest extensively in the training of our staff in order to create an enjoyable and efficient working atmosphere, and to provide the friendliest and most competent service possible for our customers.
Banco ProCredit es un banco orientado al desarrollo de los países en que operamos, que ofrece servicios financieros integrales. Ofrecemos un excelente servicio al cliente y una amplia gama de productos bancarios. En nuestras operaciones de crédito nos orientamos principalmente a las micro, pequeñas y medianas empresas porque estamos convencidos de que éstas crean el mayor número de empleos y aportan una contribución significativa a las economías en las que operan.
A diferencia de otras instituciones financieras, nuestro Banco no promueve el crédito al consumo, sino que pone su enfoque primordial en la prestación de servicios de banca socialmente responsable, contribuyendo a la creación de una cultura del ahorro y estableciendo relaciones a largo plazo con nuestros clientes.
Si bien nuestros accionistas buscan obtener un retorno sostenible de su inversión, su fin no es obtener el máximo beneficio a corto plazo. Invertimos considerables recursos en la capacitación de nuestro personal para crear un ambiente de trabajo agradable y eficiente para brindar a nuestros clientes el servicio más atento y competente posible. Hide
Background and Main Challenges:
Background: We belong to the ProCredit group located in 21 countries globally. Our organization was established after an analysis of the Ecuadorian market which suggests the deficit of financial services geared towards micro, small and medium size business.
Background: We belong to the ProCredit group located in 21 countries globally. Our organization was established after an analysis of the Ecuadorian market which suggests the deficit of financial services geared towards micro, small and medium size business.
Challenges: To become the leader of the microfinace market in the country and achieve a 35% coverage by the end of 2009
Antecedentes: Pertenecemos al grupo ProCredit presente en 21 países a nivel mundial, surge después de un análisis del mercado ecuatoriano que evidencia el déficit de servicios financieros de calidad dirigido a la micro, pequeña y mediana empresa.
Desafíos: Ser líder en el mercado de microfinanzas en el país y alcanzar una cobertura del 35% a finales del 2009. Hide